How to Grow Your Bathroom Remodeling Business
Nobody starts a bathroom remodeling business without thinking about the future and finding ways to build their business into a successful and long-lasting endeavor. But thinking about it and making it happen can be harder than most might have imagined and this is why so many home improvement businesses close their doors within five years of starting.
Luckily, there are some things you can do to help get your business over the hump and on the road to greater successes. Here are five things you can do that will help your bathroom remodeling business reach the next level.
#1: Learn How to Be a Manager
When you’re starting out as a contractor, you can get by for a while with just your skills and personality. But if you want to take your bathroom remodeling contractor business to the next level, you need to be able to do more than just know how to replace a bathtub, seat a toilet, or wire in some new fixtures; you need to know how to manage both people and projects.
The truth is there will come a time when you might need to step back from the hands-on work and start hiring employees to do the work while you deal with scheduling jobs, ordering materials, coordinating deliveries, balancing the books, and all the other tasks that come with running a home improvement business. It’s best to get a basic understanding of how to manage a business before you need to rely on those skills.
#2: Make Sure Everyone On Your Team Is on the Same Page
Whether you have one employee or one hundred, everybody needs to be on the same page, so your business can thrive. This includes everyone from your sales team to your workers understanding what type of jobs you’re looking for, how you want your business to be reflected to the public, and more.
When your entire team is on the same page and working towards the same goals, your business will appear uniform, professional, and in many respects, larger than it might really be.
#3: Choose Your Customers Wisely
Starting out you might be compelled to accept every job that comes by your path, and in truth you probably should. But as your bathroom remodel business grows and you start getting more and more projects, you may reach a point where you may have to start considering your prospects a little more thoroughly.
For instance, to build the type of business you have in mind, you may want to start working more with those customers whose expectations can be best matched by the types of services you offer instead of overextending yourself. Or you may want to start limiting your jobs by location, as the farther away jobs are from your office, the more they will cost you in terms of time and resources.
#4: Bid Appropriately
The bathroom renovation industry is booming, so it can be tempting to overbid on your projects with the hopes of maximizing your profits. But with so much demand, there are going to be a lot of contractors out there who might make a habit of underbidding to steal those jobs away.
If you want to build a trustworthy home improvement business, then providing your prospects with appropriate and accurate bids is important. Homeowners are wary of contractors who bid too high just as much as they are of those who bid too low, but most will have no problem paying a fair price for a job well done.
#5: Purchase Higher Quality Home Improvement Leads
A new home improvement company may not have the resources to purchase leads from the start, so it might try to incorporate more organic lead generation tactics. While this might provide a few leads, it usually costs a business a lot more in time and resources because the majority of the leads that come in through most organic channels aren’t seriously thinking about connecting with a contractor any time soon.
But once your business starts generating income, it will be good practice to start investing some of that revenue into higher quality purchased leads. Purchased leads work well for contractors because these prospects are much closer to making their home improvement decision, meaning they require less time and effort to convert.
Leveraging Bathroom Remodel Leads for Your Growth
The key, of course, is to work with a lead gen firm that scrubs and verifies their leads. This helps to ensure that you don’t have to deal with things like incomplete leads, dead leads, or duplicate contact information. You also want to make sure that your purchased leads are exclusive to you and not shared with any other home improvement companies in your area.
At RGR Marketing, we have more than 20 years of experience providing contractors with exclusive access to high-quality bathroom remodeling leads. We understand the home improvement industry and we make it our goal to help you succeed in it.
We’re committed to helping your bathroom remodeling business grow by providing you with the targeted leads you need to increase your revenue. Let us put our experience to work for you, so you can focus on doing what you do best.
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