5 Things Your Solar Marketing Team Needs to Know About Social Media Management

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September 18, 2018 | By RGR Marketing Blog

How to Get the Most From Your Social Media Management

These days, social media marketing has become the hottest marketing solution to many different industries’ concerns over getting brand recognition without spending tons of money. It’s affordable, the process and potential rewards are immediate, and social media marketing has one of the highest ROIs of any marketing option.

It’s equally important to realize, however, that just having a social media marketing plan for your solar business isn’t enough to guarantee success. How your social media platforms are managed also matters; in fact, it matters a lot.

If your social media strategy isn’t paying off, then here are five things your social media marketing and management team should start doing to get things turned around.

Create a Concise Strategy for Your Solar Installation Marketing Channels

Before you can shape up your social media channels, you need to determine what you want from social media. Do you want to use social media to drive traffic to your site? Do you want to use it to build a loyal base of followers? Do you want it to help elevate your brand’s recognition? Or, do you simply just want to boost solar sales?

This is important to know because self-promotion doesn’t always work well on social media. Users want valuable content, interesting stories, and photos that can spark shares and conversations. Choose what you want your social media platforms to accomplish, and then create a strategy that will help you get there.

Specify Your Goals

It’s easy to say, “I want my social media marketing to drive more traffic to my website,” but if you don’t have a specific idea of how much more traffic you want to see, then you’ll never be able to determine if your strategy is working as well as it can be.

Instead, set clear result markers, so you can gauge your success more accurately. An example of this would be to say, “I want this campaign to result in a twenty-five percent increase in traffic within the next three months.” Now you have a timeframe and an increase percentage to work with.

Determine Which Platforms Your Target Audience Uses Most

Social media platforms are a dime a dozen these days. But, the big five remain the most popular – Facebook, Twitter, Instagram, LinkedIn, and Snapchat. The problem is, managing so many different profiles can be challenging for a solar business.

Therefore, you should do your own research to find out which social media platforms your target audience in the world of solar power use the most. This will enable you to focus your marketing on the one or two platforms that promise the most potential.

Analyze and Adjust Your Solar Social Media Strategy Often

In any social media marketing strategy, there will be things that work and things that don’t. Your social media manager should be regularly analyzing the data and adjusting things where and when necessary to help improve performance and reach.

Most of the social media platforms have their own analytics that can show everything from your most popular posts to follower growth and more. Google Analytics can help you learn how well your website or blog is performing. These tools are provided to help your social media management team to get the most out of your solar marketing campaigns, so make sure they’re using them.

Outsource When Necessary

The larger your solar business grows, so will your social media presence. For some companies, this can place a lot of stress on the social media management team. Growth means more responses, more posts, more shares, more content, and the like.

It can be easy for a solo social media manager to get overwhelmed, so if they need help, they need to be able to ask for it. Managing a company’s social media is a substantial job that often requires a team of people. Be ready and willing to accept this change when it happens, or consider outsourcing the work to a trusted professional.

It can’t be stated enough – social media marketing needs to be a part of your overall brand strategy. Utilize it and manage it effectively, and your solar business will improve its brand awareness, customer loyalty, lead generation results, and sales conversions.

If you’re just getting started with social media for your solar business and you want faster results from your sales team, consider buying high quality solar leads from RGR today. We’ll make sure your pipeline is full of the best leads available in the business, dramatically improving your company’s bottom line.

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How to Get the Most From Your Social Media Management

Create a Concise Strategy for Your Solar Installation Marketing Channels

Specify Your Goals

Determine Which Platforms Your Target Audience Uses Most

Analyze and Adjust Your Solar Social Media Strategy Often

Outsource When Necessary

Start making more
money today!

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How to Get the Most From Your Social Media Management

Create a Concise Strategy for Your Solar Installation Marketing Channels

Specify Your Goals

Determine Which Platforms Your Target Audience Uses Most

Analyze and Adjust Your Solar Social Media Strategy Often

Outsource When Necessary

Start making more money today!

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