5 Strategies Your Solar Business Can Use to Rank Higher for Local Search Results

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March 7, 2017 | By RGR Marketing Blog

First, the Good News for Solar Businesses

You are already doing better than some of your fully scaled national competitors when it comes to local search. The reason for this is relatively simple. Google and other search engines have a vested interest in giving searchers the results they are looking for.

For solar installation, this typically means the handful of local service providers in your area. But this begs the question – how do you maximize your results so that you’re not only outstripping the big, impersonal, national players, but also ranking higher than your local competition as well? Here are five tips to do just that.

1 – Don’t Try to Fool the Search Engines

First of all, be honest with the search engines; trying to get ahead in the search engine rankings through nefarious SEO tactics will most likely backfire. Google and the other search engines use various complicated algorithms to determine what sites make it into the top ranks for any given key word search.

Trying to hotwire or shortcut that system based on a cursory understanding (even seasoned marketing professionals only have a cursory understanding of how the algorithms work) is a surefire way to ensure you won’t make the top of the rankings.

2 – Make Sure Your Information Is up to Date and Complete on All Search Engines

This one’s pretty simple. If the search engine does not already have your complete and correct information, they cannot match your company with searchers looking for what you do (and where you do it). Take the time to search all relevant search engines and submit corrections where necessary.

3 – Drive Your Prominence Ranking With Good Customer Service

It should be a part of your best practices anyway. After all, without good customer service, how do you intend to stay in business? But, responding promptly and appropriately to customer reviews and comments on the search engines helps drive your prominence ranking with Google and many other search engines.

4 – Paid Search for Solar Professionals

Bidding for the search terms that every customer in your area is using to search Google and other search engines allows you (for very little money – when compared to traditional advertising) to maximize your presence in search engine results. If any of this makes little to no sense to you, then consider the following.

5 – Hiring a Professional to Work Your Content or Complete Package

Relevant content matters. It matters when you’re trying to engage current and former customers and thought leaders in your arena, trying to convert them into brand evangelists for your business. It matters when you are using content to establish yourself as a leader in solar for your region or area. And, it matters when it comes to search engine optimization.

A professional copywriting or content marketing agency knows how to maximize the content on your website and blog to get you into the top echelon of providers for your key terms.

Best Practices and Internet Marketing for Solar Businesses

There you have it: five ways to boost your ranking in the local results generated by Internet searches for the services you provide in your local geographic area. Search engine optimization has gone through many evolutionary stages as some marketers have looked for ways to exploit search engines, while others have looked for ways to work with them to maximize their results.

In the end, you want to achieve better rankings to grow your inbound leads and your solar business’s revenue. If you’re looking to jumpstart that process, it may be time to purchase high quality solar leads from a reputable company like RGR Marketing – we’re here to help you when you’re ready, so call today.

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First, the Good News for Solar Businesses

1 – Don’t Try to Fool the Search Engines

2 – Make Sure Your Information Is up to Date and Complete on All Search Engines

3 – Drive Your Prominence Ranking With Good Customer Service

4 – Paid Search for Solar Professionals

5 – Hiring a Professional to Work Your Content or Complete Package

Best Practices and Internet Marketing for Solar Businesses

Start making more
money today!

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First, the Good News for Solar Businesses

1 – Don’t Try to Fool the Search Engines

2 – Make Sure Your Information Is up to Date and Complete on All Search Engines

3 – Drive Your Prominence Ranking With Good Customer Service

4 – Paid Search for Solar Professionals

5 – Hiring a Professional to Work Your Content or Complete Package

Best Practices and Internet Marketing for Solar Businesses

Start making more money today!

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