5 Social Media Goals Every Mortgage Business Should Monitor

Home | Our Blog | 5 Social Media Goals Every Mortgage Business Should Monitor

March 9, 2017 | By RGR Marketing Blog

Getting the Most from Your Social Posts

Social media has certain inherent management challenges associated with it, and they apply to any business. Chief among these for many marketing managers is tracking its efficacy, and reporting return on investment to those in charge of the budget.

For sole proprietorship and small companies that split social media duties between employees who are also responsible for other duties, tracking how well social media is working for the company can be even more challenging. So, in an effort to make it easier, here are five social media metrics that every business should monitor.

1 – Reach

Reach, simply put, is the number of people that actually viewed your content regardless of whether you paid to boost it or not. Some social media platforms are better at making sure that you have to pay (Facebook) to get your content into people’s feeds than others (Twitter, Instagram). Think of reach as you used to think of impressions.

2 – Engagement

Did they do anything as a result of being exposed to your social media post? Did they click through to your page, or profile, or whatever? Once they were there, did they view any other content that you have posted? Did they click on any of your content to read or view further content? Did they “like,” “share,” or otherwise boost your post(s) organically? Did they take your survey, or click on any of the other buttons you may have posted on your content? This is the level of engagement that social media can get you, and your business would be wise to track it.

3 – Click Through

Did they go deeper still, by clicking on the links you’ve embedded in your content? Did they travel off of the social media platform to view your owned media on your website? Did they click through to another of your social media platforms? Again, all valuable things worth monitoring as you engage on social media and spend time and dollars there.

4 – Conversion

Once the visitors were on your site, did you get them to sign up for your newsletter? Did they view a demonstration video or other embedded content you have on your site? Did they sign up for a free consultation, tour, or any other face-to-face lead vetting opportunity?

How many pages worth of your organic content did they click through? How much time did they spend on your site? Did they return again without the help of a social media page?

5 – Savings

Lastly, if you do convert a social media “like” into a page view and then convert that page view into a consultation, and that consultation into a sale, make sure you track it. Measure the cost of generating that social media lead against the cost of generating a lead the old fashioned way (purchased leads or traditional advertising), and track it.

Track It

Track it all. It all adds up to ROI (return on investment) and justifies the time and money that creating and effectively managing a social media presence takes. And it’s a very effective way to measure, analyze, and set goals for growth.

Many social media platforms are getting better and better of tracking many of these metrics for you. So, the time has never been better to maximize your social media marketing ROI, and to set goals around the five metrics that matter.

Start making more
money today!

Get Started

Popular

Recent

How You Can Thrive During the Winter as a Home Services BusinessDecember 18
The Best Ways to Keep Your Mortgage Refinancing Business Busy Through the WinterDecember 11
Seasonal Marketing Strategies for Selling Solar in WinterDecember 4

Contact Us

Get started with free* leads.

Call us at 310-540-8900

Don’t take our word for it—find out for yourself how good our leads are and what a difference working with us can make.
Call us at 310-540-8900 or fill out the form below and we’ll tell you how you can get high quality leads for free*.

I authorize ReallyGreatRate, Inc. to communicate with me via email.
* Get up to 10% free leads on your first order!

Getting the Most from Your Social Posts

1 – Reach

2 – Engagement

3 – Click Through

4 – Conversion

5 – Savings

Track It

Start making more
money today!

Search Categories

Latest from Twitter

Contact Us

Getting the Most from Your Social Posts

1 – Reach

2 – Engagement

3 – Click Through

4 – Conversion

5 – Savings

Track It

Start making more money today!

Search Categories

Tags

Tag Cloud

Latest from Twitter

Contact Us

Let’s connect on social media

Let's talk

Mortgage

Solar

Home Improvement

Start making more
money today!