5 Simple Ways That Your Mortgage Business Can Earn More Revenue

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August 27, 2015 | By RGR Marketing Blog

Take Your Mortgage Business to the Next Level

Things have gotten a lot better for mortgage professionals since the financial crisis cast its long shadow across the real estate market, but most mortgage businesses would happily jump at the chance to bring in more money.

Here are 5 simple ways to bring more revenue into your mortgage business.

Make a Connection With Prospective Mortgage Clients

You’ve probably read articles about how millenials are finally getting into homeownership, after years of hand wringing on the part of the mortgage industry. For a while there, it seemed like they’d end up a generation of perpetual renters and couch-surfers. As it turns out, they just wanted to make sure they were ready.

But they have different expectations than many previous generations of homebuyers. Growing up in an age of omnipresent marketing, much of it less than credible has left them jaded and distrustful of corporate-speak and marketing buzzwords. And really, we’ve all become a bit skeptical. Most of us don’t even look at the upper-right corner of webpages anymore. Why? That’s where the ads are.

Now more than ever, it’s important to show your true colors. Do your best to establish trust-based relationships with your mortgage prospects. Don’t be unprofessional, but do show your human side. You’re not a mortgage generation machine any more than your clients are home buying robots. Get to you’re your clients, and connect on a human level.

Mortgage Brokers: Be Transparent

The mortgage business is a complex one, but don’t be tempted to gloss over the important details in an effort to smooth the closing process. Make transparency a core component of your mortgage sales process, and make sure your clients know exactly what they’re signing up for. The last thing you want is for them to be blindsided by unpleasant surprises after the deal is done.

If that happens, you can be sure that word will spread fast, especially in this age of social media. And while you didn’t invent the terms of the mortgage, you’ll likely be the one to bear the brunt of the criticism. Like it or not, education is part of your role as a mortgage professional, so don’t leave it up to your clients to figure out the finer points on their own.

Anticipate Your Mortgage Customers’ Needs

You deal with mortgages every day, but for many of your clients, the mortgage world is pretty unfamiliar territory. As a mortgage professional, you’ve probably noticed that certain stumbling blocks tend to present themselves with predictable regularity. For example, your younger clients may not be clear on mortgage closing costs or the purpose of escrow. Anticipate your clients’ issues and do your best to solve them before they develop the potential to derail the closing process. Your customers will thank you with higher close rates.

Be Social in Your Mortgage Business

The importance of establishing a strong social media presence cannot be overstated. Earlier, we discussed connecting with your clients on a human level, and participating in social media is an excellent way to do just that.

Through social media, you can engage with your clients and prospects in real time, heading off issues before they start and building friendly rapports with potential customers.

Social media is also an ideal platform for cultivating your mortgage business’s brand and establishing a reputation as a trusted and knowledgeable authority. And though thin-skinned mortgage professionals may have a tough time accepting negative reviews, social media feedback is a valuable resource for those who want to put their businesses on the path to greatness.

Purchase Mortgage Leads

If you’re like most mortgage professionals, then you’re probably pursuing a variety of lead generation strategies, but you may not have considered purchasing mortgage leads from a lead generation partner.

Many mortgage businesses have found that purchasing leads from a reputable partner is a smart, efficient, and cost-effective way to gain access to qualified prospects.

Of course, not all lead generation companies are created equally. When choosing a lead generation partner, be sure to check BBB ratings, ask your peers for recommendations, and research the reputations of possible choices.

Here’s to Your Mortgage Business!

We hope these tips help your mortgage business close more deals and increase your revenues. Oh, and you’re looking for a lead generation partner, we at RGR Marketing would love to have your business. Thanks for reading, and good luck!

[Photo Via: TomieRaines]

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Take Your Mortgage Business to the Next Level

Make a Connection With Prospective Mortgage Clients

Mortgage Brokers: Be Transparent

Anticipate Your Mortgage Customers’ Needs

Be Social in Your Mortgage Business

Purchase Mortgage Leads

Here’s to Your Mortgage Business!

Start making more
money today!

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Contact Us

Take Your Mortgage Business to the Next Level

Make a Connection With Prospective Mortgage Clients

Mortgage Brokers: Be Transparent

Anticipate Your Mortgage Customers’ Needs

Be Social in Your Mortgage Business

Purchase Mortgage Leads

Here’s to Your Mortgage Business!

Start making more money today!

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