September 29, 2022 | By RGR Marketing Blog

Getting Your Sales Team More Bathroom Remodeling Leads

Buy Bathroom Remodel LeadsSecond to the kitchen, the bathroom is usually one of the most common rooms in the home that homeowners look to remodel. From installing updated fixtures to replacing moisture damaged drywall and flooring, bathroom renovations can be simple or comprehensive. But regardless of the size and scope of the project, if the homeowner wants to have a beautiful bathroom where everything is installed properly, then they will want to hire a professional.

Of course, the challenge for bathroom remodeling companies is finding and converting those prospects. If you are looking to generate high quality bathroom remodeling leads in a quick and reliable way, then here are five marketing techniques that you’ll want to start employing today.

Social Media Marketing

Social media is one of the best ways to market your home remodeling services. It not only allows you to hyper-target prospects with its incredibly detailed list of demographic choices, but it also provides an optimum way to engage with your audience. In addition, social media is largely a visual medium, so this makes it the ideal way to share before and after photos, walkthrough videos, customer testimonials, product comparisons, and more.

Customer Referrals

When you work in the home remodeling field, satisfied customers are your most valued marketing asset because positive word of mouth is one of the most effective ways to bring in new business. However, most people tend to talk more about their experiences with contractors when they are negative, so you may need to think outside of the box to find ways to encourage past customers to help spread your good name around to their family, friends, and colleagues. From offering gift cards for every referral that converts to offering discounts on their next project, there are plenty of incentives that you can use to help “nudge” your past clients into providing quality referrals.

Create and Publish Value-Rich Information

Before hiring a contractor, most homeowners want to be sure that the contractor knows what they’re doing. One way to show your prospects that you’re a leader in the field is to create and publish high-value content online. Create a blog and post creative and accurate information to it on a regular basis. Provide your readers with the information they’re seeking and share it on social media to make it easier for them to find it. This, in turn, will bring more prospects to your website or landing page where they will be more likely to provide you with their contact information.

Optimize Your Website for SEO

Search engine optimization (SEO) involves using certain practices in your website’s design and copy to make it rank higher in search results. From using specific keywords, title tags, and heading tags, as well as employing a wide variety of other impactful search ranking signals and making your site mobile-friendly, optimizing your website is the only way you’re going to get it to show up high in the search results. Incorporating geo-specific keywords is also essential if your work within a dedicated region or city.

Email Marketing

Email marketing remains one of the most effective ways to bring in high quality leads and for a home remodeling contractor, it can be especially rewarding. Email marketing is not only affordable, but it also allows you to build stronger relationships with your prospects.

The key is to personalize your messages. Your emails should read as if they were sent from a human to a human, and you should use basic English in the messaging. In other words, no industry jargon or technical terms. Keep it simple and provide good information, and the number and quality of your leads will improve.

Get Access to High Quality Home Improvement Leads Today

Finding home improvement prospects interested in having home improvement projects is a challenge. RGR Marketing offers qualified, exclusive bathroom remodel leads that your sales team can get right to work converting.

RGR Marketing has been a leading provider of purchased leads for more than 20 years, so we know what it takes to curate high-quality leads. Our leads are pre-scrubbed and verified for accuracy, so you don’t have to worry about wasting time on dead leads, duplicate leads, incorrect data, or incomplete contact information. Let RGR Marketing provide you with the home improvement leads you need to keep your work schedule filled with profitable projects.

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