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February 24, 2015 | By RGR Marketing Blog

Getting More From Your Mortgage Marketing Efforts

The real estate market is picking up speed, especially in our nation’s most desirable metro areas. If you’re like most mortgage professionals, then you’re probably seeing the light at the end of the tunnel.

That being said, most mortgage originators certainly wouldn’t turn down an opportunity to work with more clients. As you’re probably aware, the best way to get more prospects for your mortgage business is to fine-tune your marketing techniques. Here, we’ll discuss some essential tips for improving the effectiveness of your mortgage business’s marketing efforts.

Push Vs. Pull With Mortgage Marketing

If your mortgage business's marketing efforts are currently focused exclusively on pushing for the sale, then you may want to take a step back and ask if that’s the most effective way to gain new clients. It’s hard to stand out when your mortgage business is making the same claims as all the others. Every mortgage provider boasts of low rates fantastic service, and to the average consumer, they all start to sound the same.

Instead of tailoring your mortgage marketing to constantly push for a sale, try drawing prospects in by providing a useful service. What can your mortgage business provide that isn’t a mortgage? The answer is simple: information.

Aim to establish your company as a source of assistance and knowledge -- the average house hunter’s “friend in the business.” Getting a lot of questions about FHA mortgage programs? Publish a post to your mortgage information blog and promote it via social media. Is your inbox flooded with inquiries about your predictions in the local market? Email your mailing list subscribers your top 5 predictions for emerging real estate market trends in your area.

The key is to build trust and establish a reputation as an expert. If you can do that, the deals will close themselves.

The Mortgage Business Buddy System

If you’re in the mortgage business, it certainly doesn’t hurt to have a few real estate agents in your corner, and the relationship can be mutually beneficial. They’ll send clients to you because they know you’re willing to work hard to get the best rates, and you’ll refer prospects to them because you know they’re effective salespeople who take good care of their clients. You can also share each other’s marketing and educational content. It’s a win-win situation for everyone.

Purchase Mortgage Leads from a Proven Provider

Many mortgage originators have been able to increase sales volume by purchasing mortgage leads from lead providers. Established lead generation firms have spent lots of time and money developing extensive marketing reach, and by purchasing leads from them, your mortgage business can gain access to prospects you wouldn’t normally be able to work with. Just make sure you choose a lead provider with a good reputation, a solid BBB rating, and top-notch customer care, and you’ll likely be quite pleased with your ROI.

Get Involved in Your Community

Your prospects want to do business with people they trust, and pitching in to work for the greater good is a wonderful way to engender goodwill. How you do it is up to you: you could sponsor a little league team, organize a food drive, volunteer at your children’s school, or all of the above. The important thing is that you give back to the community that makes your mortgage business possible.

Work Your Mortgage Network

Whether you realize it or not, you probably already have an extensive network to mine for prospects. Your social circle, congregation, alumni association, and former clients are all likely sources of new business. After all, these are people with whom you’ve already established a certain degree of trust, and they’ll convey that trust to those they refer.

Word-of-mouth is the best advertising money can’t buy, but you’ll want to make sure your business’s name is on the tip of everyone’s tongue when the subject of buying a home comes up. You don’t have to be pushy; indeed, it’s better not to be. But you should make sure those in your life know you’re in the mortgage business, and that you’d be happy to take excellent care of anyone they’d be willing to refer.

[Photo Via: Talking Biz News]

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Getting More From Your Mortgage Marketing Efforts

Push Vs. Pull With Mortgage Marketing

The Mortgage Business Buddy System

Purchase Mortgage Leads from a Proven Provider

Get Involved in Your Community

Work Your Mortgage Network

Start making more
money today!

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Contact Us

Getting More From Your Mortgage Marketing Efforts

Push Vs. Pull With Mortgage Marketing

The Mortgage Business Buddy System

Purchase Mortgage Leads from a Proven Provider

Get Involved in Your Community

Work Your Mortgage Network

Start making more money today!

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