5 Effective Ways to Generate Leads Through Social Media

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June 30, 2014 | By RGR Marketing Blog

Are Your Getting the Most Out of Social Media?

Used correctly, social media can be an extremely effective lead generation tool. Consider this: nearly 80% of consumers are more likely to purchase from a company whose CEO has a social media presence, and more than ¾ of all transactions in today’s marketplace start online.

So what can your business do to leverage the power of social media to keep its sales pipeline full of promising leads?

1. Content Is the Name of the Game

Using social media as a platform purely for advertising is unlikely to yield the desired results. People use social media to interact, and traditional advertisements tend to be one-way communications that are unlikely to drive engagement.

It’s important to remember that one of the chief benefits of social media marketing over traditional media is its ability to foster communication between brands and their target markets. So when deciding what to share via social media, concentrate on content that your clients and prospects will find useful, entertaining, and engaging. Informal surveys, infographics, customer action videos, and useful, engaging articles that establish your brand as a thought leader in the field are all excellent choices.

2. Build Relationships

Another great thing about social media marketing is its ability to put a human face on a business, which helps to establish trust and credibility with its audience. Use your social media presence to interact with your clients and prospects on a personal level. Always respond to their comments on your brand, and be gracious, even if the things they have to say aren’t exactly flattering. Don’t expect them to engage with your brand if you’re not willing to engage with them.

3. Grace Under Fire

If former clients take the time to let you know via social media that they’re less than satisfied, don’t take it personally, and don’t miss the opportunity to resolve their issues in a public forum. In doing so, you’ll show new prospects that you can be counted on when the going gets rough, and you’ll probably turn a dissatisfied client into a customer for life.

4. Make It Easy for Them

Even if a prospective client is interested in your offerings, they’re unlikely to put too much effort into getting in touch with you before moving on to a competitor who is easier to reach. Consider your social media presence from a prospect’s point of view. Are you easy to contact? How many clicks does it take? Is the process intuitive? Make sure you remove any barriers that would prevent potential customers from contacting you, and you should see your conversion rates improve significantly.

5. Optimize Your Landing Page

When potential clients link to your website via social media, your landing page is where they will make up their minds about you and your business, so make sure it sends the right message. It should be clear, to the point, and intuitive, with few (if any) distractions. The contact form should only ask for the information that you actually need to move the sales process forward; ask for too much information, and your visitors are likely to go elsewhere.

[Photo Via: Wikimedia Commons]

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Are Your Getting the Most Out of Social Media?

1. Content Is the Name of the Game

2. Build Relationships

3. Grace Under Fire

4. Make It Easy for Them

5. Optimize Your Landing Page

Start making more
money today!

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Are Your Getting the Most Out of Social Media?

1. Content Is the Name of the Game

2. Build Relationships

3. Grace Under Fire

4. Make It Easy for Them

5. Optimize Your Landing Page

Start making more money today!

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