4 Simple Lead Generating Strategies Your Mortgage Business Should Revisit in 2016

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April 28, 2016 | By RGR Marketing Blog

Generating Leads Doesn’t Have to Feel Like Cold-Calling

For you, generating leads may be the least fun part of the mortgage business. Some people absolutely despise talking to people they don’t know. Some people are fine with talking to strangers, but balk at any conversation that feels like a sales pitch.

Filling the top of the sales funnel doesn’t have to be a soul-sucking chore though. It can actually be quite pleasant if done correctly. After all, most potential customers are looking for authenticity first and foremost in their dealings with any business. Try these four simple, tested lead generation strategies for your mortgage business in 2016.

1) Double Down on Networking

Networking doesn’t have to feel like faking your way through a cocktail party or wedding reception where you don’t know anyone. Taking baby steps to expand your professional circle can be as simple as participating in more of your established friends' and colleagues' events.

When you do, make sure that you are paying attention to what the people you meet do for a living. Sure, you can try to generate leads at every social event you go to, but that probably won’t work as well as trying to make meaningful connections with other real estate professionals and lawyers that you are introduced to. And those two groups of people can be sitting on a gold mine’s worth of referrals.

2) Build Relationships With Content and Social Media

If your mortgage business doesn’t have a social media presence, or if you do but you aren’t posting consistently, and if you aren’t providing value to the ongoing conversation that is social media by publishing and linking to good content, then this is the year to get serious.

Social media and content marketing don’t have to take up the lion's share of your work hours, but they are increasingly more important pieces of a complete mortgage marketing strategy. A majority of mortgage brokers report acquiring solid leads through LinkedIn, Twitter, and Facebook.

3) Piggyback

Every “For Sale by Owner” sign you encounter while making the rounds of your community represents an opportunity to generate leads. For the cost of a handful of brochures or business cards, you can use existing opportunities that other people are working on to give your mortgage business a piggyback ride.

Home renovation stores, hardware stores, and nurseries are other great businesses to partner with. Just make sure you have permission before trying to offer your services during someone else’s pitch.

4) Invest in Your Community

Get involved in your community. Attend community events and religious services. Get involved with the neighborhood associations of your target market. Make yourself the go-to person for mortgage advice and mortgage questions. Do so without directly advertising your business, and you’ll be amazed at the word of mouth referrals you’ll get.

Genuine for the Win

Many people these days crave authenticity and prize genuine communication. To reach potential leads these days, mortgage companies have to be savvy in how they build relationships. The four preceding strategies are a great way to get started in 2016. And if you're looking to push your sales team even faster, you may want to consider the value of purchasing high quality mortgage leads, to get lightning fast results.

[Photo via: Flickr]

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Generating Leads Doesn’t Have to Feel Like Cold-Calling

1) Double Down on Networking

2) Build Relationships With Content and Social Media

3) Piggyback

4) Invest in Your Community

Genuine for the Win

Start making more
money today!

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Generating Leads Doesn’t Have to Feel Like Cold-Calling

1) Double Down on Networking

2) Build Relationships With Content and Social Media

3) Piggyback

4) Invest in Your Community

Genuine for the Win

Start making more money today!

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