10 Ways Your Mortgage Business Can Lead the Local Search Results

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July 26, 2023 | By RGR Marketing Blog

Can Your Mortgage Company Boost Local Search Results? Yes!

A mortgage business is licensed by the state in which it operates, so theoretically, it can provide mortgage services to anyone, anywhere as long as the property being purchased is in that state. But in most cases, the bulk of a mortgage company’s business takes place within a certain regional area.

As a result, if you want your mortgage company to enjoy greater success, then you should be focusing your digital marketing resources on ways that can help you get your business show up higher in the local search engine results. Here are ten ways to help improve your mortgage business’s landing spot in search results.

#1: Include These 3 Critical Elements in Your Website

When you are designing or redesigning your website to lead the local search engine results, you should make sure you include the following three elements:

A powerful call-to-action (CTA): A strong CTA is vital on your website because this is the part of your site that tells your visitors what actions to take next. Use large, clearly visible buttons and compelling words to help guide your prospects to taking the next step on their journey to becoming a lead.
A clean, easy-to-use design: Your site needs to be easy to read and simple to use, otherwise your prospect will leave before they take the next step. Information should be easy to find and the site should be a snap to navigate.
Client testimonials: Including client testimonials helps to build your credibility and starts the process of creating trust with your prospects.

#2: Implement Local SEO Keywords in Your Website Copy

Search Engine Optimization (SEO) is the art of getting your mortgage website noticed by Google and the other big search engines. This involves including certain strategic keywords throughout your website copy that the search engines can match whenever someone types them into a search bar.

One of the most important things you can do to help your business show up for local searches is to include the name of the city, county, or region where you want to grow your business. For instance, instead of using a general keyword like “mortgage broker,” you would use “mortgage broker in Atlanta” or “Atlanta mortgage broker.”

#3: Go All-In on Content Marketing

Content marketing can take a lot of time, but when it’s done well, it can be the most powerful tool you have in your arsenal for attracting leads. Content marketing involves creating carefully crafted content for your website, but it doesn’t stop there. To enjoy all the benefits this practice can provide, you should be writing and posting blog posts regularly, writing guest posts on other mortgage blogs, being active in community forums, and engaging with your audience on social media. Everything you create and share needs to be professional and should feature a link back to your website.

#4: Include Video Marketing

Right now, video is the most engaging form of online content. So, you need to include it whenever you can to help boost your search engine results. From informative videos designed to help your prospects learn more about the mortgage industry to answering common borrower questions, there’s no shortage of videos you can create to help get your business noticed.

#5: Create a Google My Business Page

A Google My Business (GMB) page is a highly valuable resource that can dramatically help your business improve its stance in the local search results. This is because Google prioritizes GMB pages for local searches. Be sure to optimize your GMB page using SEO best practices and update it regularly with fresh content and photos to keep the search engine spiders interested in it.

#6: Get Active on Social Media

Social media offers a free and easy way to build your audience and market your business. By sharing your blog posts and other SEO content on your platform, it can even help propel your company website to the top of the local search results. The key to success, however, is to get active and stay active on social media. Post regularly and interact with your audience daily. You should also follow and comment on other pages dedicated to the mortgage industry.

#7: Create a Uniform Online Identity

A business can use a wide range of resources to build its identity online, such as a main website, landing pages, a GMB page, blogs, several different social media pages, and more. But for everything to work toward the goal of improving your spot on the local search results, your identity needs to be uniform across the board. This means every mention of your business, such as your same business name, phone number, URL, street address, and other company details, must be uniform.

#8: Build Citations on Local Directories and Websites

Many cities, counties, and other larger geographical areas maintain local online directories and websites. To help your business rank higher in the local searches, you should get your business listed on those sites and focus on getting quality backlinks from local sources.

#9: Leverage Local Partnerships

Do you collaborate with other businesses in your area? If you do, then leverage those relationships by getting mentioned on their websites or blogs. Include backlinks to your website. The larger your partnership network grows, the more visible your brand will become.

#10: Be Mobile Friendly

With roughly 80% of all local searches being made from mobile devices, it is imperative for your website to be mobile friendly. This is something that not many mortgage brokers consider when building their websites, but it can literally be the difference between someone staying on your site and quickly moving to another. Don’t underestimate how important it is to have a mobile friendly site with today’s mortgage prospect.

Stock Up on Quality Mortgage Leads From a Company You Can Trust

Once you finally get your mortgage business website to the top of the local search results, you will see a dramatic uptick in prospects calling, emailing, or just stopping into your office. But not every one of these prospects will be a good match for your business.

This is why purchasing mortgage leads from a trusted provider like RGR Marketing can benefit your business. At RGR Marketing, we use your target demographic criteria to match you with higher quality local leads who are also very close to making their purchasing decision.

We give you exclusive access to mortgage leads that have been verified and scrubbed, so you can have confidence knowing that your leads are accurate and complete. This helps reduce your time to conversion immensely.

Find out what better quality mortgage leads can do for your mortgage business. Partner with RGR Marketing today!

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Can Your Mortgage Company Boost Local Search Results? Yes!

#1: Include These 3 Critical Elements in Your Website

#2: Implement Local SEO Keywords in Your Website Copy

#3: Go All-In on Content Marketing

#4: Include Video Marketing

#5: Create a Google My Business Page

#6: Get Active on Social Media

#7: Create a Uniform Online Identity

#8: Build Citations on Local Directories and Websites

#9: Leverage Local Partnerships

#10: Be Mobile Friendly

Stock Up on Quality Mortgage Leads From a Company You Can Trust

Start making more
money today!

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Contact Us

Can Your Mortgage Company Boost Local Search Results? Yes!

#1: Include These 3 Critical Elements in Your Website

#2: Implement Local SEO Keywords in Your Website Copy

#3: Go All-In on Content Marketing

#4: Include Video Marketing

#5: Create a Google My Business Page

#6: Get Active on Social Media

#7: Create a Uniform Online Identity

#8: Build Citations on Local Directories and Websites

#9: Leverage Local Partnerships

#10: Be Mobile Friendly

Stock Up on Quality Mortgage Leads From a Company You Can Trust

Start making more money today!

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