10 Great Content Marketing Ideas for Your Bathroom Remodeling Business

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December 27, 2023 | By RGR Marketing Blog

Bathroom Remodel Content Marketing Tips for Contractors

For the savvy bathroom remodeling contractor, knowing how to get the most out of social media is important. After all, social media is free, it provides unlimited exposure, and it makes it easy to connect and engage with prospective clients.

But if there is one thing that can make using social media challenging for some, it’s that it can sometimes be tough to come up with fresh content ideas when the key to finding success on these platforms relies so heavily on a combination of quality content and consistent posting. If you are looking for some inspiration or some new ideas for reaching a wider audience on social media, then here are ten great content marketing ideas for your bathroom remodeling business.

#1: Highlight a Current Bathroom Remodeling Project

Television shows like This Old Home get a lot of viewers because people love watching homes being transformed over a series of episodes. With content marketing, you can take this approach, but on a smaller level. With your client’s permission, of course, you can create a series of short videos highlighting the action as it happens during a current bathroom remodeling project. You can share your plans for the transformation and your audience can keep up with your company as you bring your plans to life.

#2: Create Behind-the-Scenes Content

Bathroom remodels are beautiful once they’re complete. But what about while they’re being worked on? Audiences love getting a look behind the scenes, so make this a part of your online content. Showing the mess before you show the finished project will generate more interest and make your results look even more impressive.

#3: Ask Your Audience for Their Opinion

Polls are very popular on social media, so why not include one in your feed? You can ask your audience for their opinions on a wide range of topics. You can have them vote for their favorite before and after photos. You can ask them to try to predict which direction a client will choose to go in. No matter what types of questions you ask, creating a fun and interactive poll will get your audience invested in the results and bring attention to your brand.

#4: Present Product Demos

New products are always being introduced to the bathroom remodeling industry, so this provides you with an easy path to fresh content. Simply film a demo of a new product and maybe a review of it and upload it.

#5: Create an About Us Video

The more personal you can get with your audience, the more invested they will be. Creating an About Us video is a great way to accomplish this because it tells your company’s history and puts a face on your brand.

#6: Share DIY Tips and Advice

One of the best ways to showcase your expertise is to provide helpful tips and advice for the millions of DIYers out there. While you might think this is counterproductive, you will be surprised at how many clients you attract because you’re offering this type of valuable content for free.

#7: Create a Slice of Life Video

Some of your audience probably wonders - what’s the life of a contractor like? Creating a video that follows your life over the course of a usual day will give these viewers an insider’s look at the life of a professional in the home remodeling field. It will give them a better idea of the challenges you face, the work you do, and the benefits of your profession.

#8: Highlight a Common (or Uncommon) Building Problem

Every bathroom remodeling job has its own hitches, some minor and some major. Whenever you come across a building problem, use it as an opportunity to make some valuable content. Create a short video explaining what you found, why the original builder did what they did, and what you’re going to do to fix it. By doing this, you will help showcase your company’s professionalism, expertise, and quality work.

#9: Share Your Community Involvement

Homeowners like it when their contractors are actively involved in their communities. So, any time you’re involved with something community related, make sure your audience knows about it by creating content for your social media channels.

#10: Create Fun Content

Funny content is the first content to go viral. So, pepper your feeds with fun content that brings a smile to your audience’s faces. From silly worksite gags to safe for work contractor jokes, there are dozens of ways where you can share your creativity and sense of humor through your online content.

Convert More Leads by Thinking Outside the Box

Creating a rich variety of content can help your bathroom remodeling business stand apart from the competition because content variety isn’t exactly something that contractors are known for posting online. Get creative and think outside the box to help bring positive attention to your business. Stay consistent and people will start noticing.

You can also consider purchasing bathroom remodeling leads as part of your marketing strategy. Purchased leads can help provide your sales team with high quality prospects to convert while your online content marketing strategy gains steam. For exclusive access to high value bathroom remodeling leads, trust the lead generation firm that’s been serving home improvement professionals for more than 20 years - RGR Marketing. Our leads can help your business grow.

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Bathroom Remodel Content Marketing Tips for Contractors

#1: Highlight a Current Bathroom Remodeling Project

#2: Create Behind-the-Scenes Content

#3: Ask Your Audience for Their Opinion

#4: Present Product Demos

#5: Create an About Us Video

#6: Share DIY Tips and Advice

#7: Create a Slice of Life Video

#8: Highlight a Common (or Uncommon) Building Problem

#9: Share Your Community Involvement

#10: Create Fun Content

Convert More Leads by Thinking Outside the Box

Start making more
money today!

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Bathroom Remodel Content Marketing Tips for Contractors

#1: Highlight a Current Bathroom Remodeling Project

#2: Create Behind-the-Scenes Content

#3: Ask Your Audience for Their Opinion

#4: Present Product Demos

#5: Create an About Us Video

#6: Share DIY Tips and Advice

#7: Create a Slice of Life Video

#8: Highlight a Common (or Uncommon) Building Problem

#9: Share Your Community Involvement

#10: Create Fun Content

Convert More Leads by Thinking Outside the Box

Start making more money today!

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