August 10, 2013 |
By RGR Marketing Blog
Buying leads online is a smart choice since it has been proven that these leads convert at crazy high levels & help you close more business faster. Here are a few facts that show you just how smart buying leads online is for your business.
Facts About Leads Online
- 75% of homebuyers begin their purchase process online. Internet leads intend to refinance or buy.
- Internet leads convert at a rate 3-10 times higher than traditional leads. Consumers who come on the internet to refinance or buy are comfortable online. Once they begin the process, the step-by-step procedure – along with your ultimate guidance - encourages them to follow through. This is one factor that makes internet leads the most cost-effective option for lenders.
- There is a 39% upward shift of marketing dollars into the internet. Major companies are greatly increasing their online marketing budgets because they know their customers are there. The right online marketing attracts consumers who intend to refinance or purchase online.
How To Close More Business
- 69% of lenders that become trusted advisors get the deal. Nurture a consumer by letting him know you’ll “walk the walk” with him. You become a trusted advisor to that consumer. If a consumer feels you’re there to provide a solution – not just make a pitch – he’ll want to talk when you call. You will close more sales.
- 73% do not have a process to requalify or revisit leads. 40%-68% of leads become qualified within 12 months. That’s after another lender has decided to stop calling. If you don’t have a system in place to periodically revisit leads, you’re losing a lot of business to lenders who stay in touch.
- 80% of sales close after the 5th contact. Many leads with intent are still not prepared to close immediately. Continue to provide sincere, quality guidance beyond the 5th contact. Your nurturing will be rewarded with more closings.
Steps to Effective Sales Performance
- Use a contact team. Your job is to close loans, not qualify leads or prep buyers. Work with a lead-generation partner company that performs paid search, pre-qualifies customers and provides real time leads. Your team member should be handling all non-closing details. Make the most efficient use of your time and you’ll close more loans.
- Have targeted scripts & procedures. Prospects relate best to lenders that focus on their specific needs. Consumers’ concerns breakdown into a few basic categories. Make sure your sales people are ready with the properly targeted responses once they identify a prospect’s concerns.
- Prospect positively. What seemed like a waste of time to you may be viewed by your lead as a valuable conversation. That’s why the next call could always be a closing. Act as if it is.
- Pay the right price. Is your price-per-lead cost effective based on your closing rate? A lead generator that provides pre-qualified, real time leads may be worth a slightly higher price-per-lead.
And Your Favorite Part: Make More Money!
- Follow through. Always present a solution to the consumer. This applies whether it’s your first contact or your 6th.
- Increase your conversations per day. The more calls you make the more you present. The more you present the more you close. Stay focused, have more conversations per day, and more closings will follow.
- Never lose or kill a lead. Real time leads that are generated and pre-qualified online intend to refinance or purchase. Provide the most nurturing environment you can and indicate you’re available to address the consumer’s concerns. You will maximize profits.
Start making more
money today!
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using digital marketing to grow solar business
Using Direct Mail
using film and TV to learn about sales
Using Home Improvement Software to Generate Solar Leads
using instagram for solar business
using leads
using leads effectively
using leads to build your business
using linkedin for mortgage marketing
using mortgage leads
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using seasons to market contractor services
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US solar installation market
us solar market
US solar power companies
Utilities Vs Solar
utilizing your business website
valuable sales lessons from TV
value in student loan leads
value of bathroom remodel
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value of new siding on home
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Value of Solar
value of solar energy
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varying interest rates
video marketing
video marketing content solar
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videos about solar power
Virtual Power Plants With In-Home Energy Storage
visual content marketing
voting solar Florida 2016
VR for mortgage business
wage garnishment
Walt Disney World Goes Solar
Warning signs mortgage fraud
warning signs you've bought bad leads
ways for solar companies to use social media
Ways Ignoring Debt Can Affect Your Client’s Life
ways to better target clients
ways to consolidate student loan
ways to keep mortgage business strong
ways to pay for solar
webinars
Website basics
Website maintenance
west coast and solar
what's wrong with my solar leads
what affects mortgage rates
what are buyer personas
what are harp loans
what are interest only mortgages
what are second mortgages
what are solar hydropanels
what are solarize campaigns
what client prospects want to know about interest only mortgages
what do CA Solar Laws mean
what do i need to do to get solar power
what is a jumbo mortgage
what is an ARM
what is a reverse mortgage
what is brand equity
what is homeowners insurance
what is net energy metering
what is net metering
What Is SolarEdge
what is the federal housing administration
what is the fha
what is the right solar system for a homeowner
what makes a great boss great
what should be on a lead generation landing page
What Solar Adopters Are Choosing
what solar clients want
what solar clients want to know before they purchase
what Solar Power offers
what solar professionals need to know
what to Consider When Buying Mortgage Leads
what to do about bad solar leads
what to do with solar leads
what to expect in 2020
what to expect in b2b
what to expect in solar in 2019
what to expect in the mortgage industry
what to expect with student loan leads
What to Know About Going Solar
what to know about paying off student loans
what to look for in your sales team members
what to tell customers about existing solar panels
what to tell solar prospects about solar panel value
what you need to know about purchasing mortgage leads
what you need to know about solar leads
what you need to know about solar tax credits for your business
what your mortgage website needs
What’s a Solar Farm
when homeowners will need new siding
when should you go solar
when to refinance
where the candidates stand on solar
white hat seo strategy
Who is in debt
why are solar leads important
why businesses should go solar
why buy solar
why clients need to replace windows
why did minnesota go solar
why do i need title insurance
why Facebook ads improve marketing efforts
why marketing words matter
why refinance home
why summer is good time to refinance
Why the U.S. Solar Industry Is Still Growing
Why Utilities Hate Solar
why video marketing can help your mortgage business
why you need infographics
william shatner and solar power
Will the Fed Raise Rates?
will there be a mortgage crash in 2020
window replacement and energy savings
window replacement and home value
window replacement business marketing plan
window replacement contractors and security
window replacement leads
window replacement ROI tips
window replacement services marketing tips
window styles by geographic region
window styles for contractors
Wind Power
winning lead generation strategies
Winter and solar
winterizing client's homes for contractors
winter mortgage and refinance information
winter mortgage marketing
winter mortgage marketing tips
winter mortgage refinance marketing
winter mortgage sales
Winter solar marketing
Winter solar output
winter solar panel maintenance
winter solar sales
winter weather and home improvement
winter weather and solar installations
Wisconsin Solar
word of mouth marketing
Word of Mouth Referrals Bathroom Remodeling contractors
working remotely
working with older mortgage clients
working with the government for solar
worst states for solar
writing headlines for mortgage blog
Young home buyers
Zero Down Solar
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