6 Fully Legit Solar Marketing Methods You Solar Installation Business Needs to Know

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July 14, 2015 | By RGR Marketing Blog

No More Cold Calling for Solar Leads!

We’ve all had the unfortunate experience of having our live interrupted by unsolicited telemarketers. Whether we’re in the middle of watching a movie, eating dinner with friends, or listening to a podcast while out for an evening walk, it’s not a pleasant experience.

We look at the caller ID and think, “Hmm. I don’t know this number, but it could be important. I’d better see who it is.” But no, it’s never important. It’s always some desperate salesperson trying to sell you on something you have no interest in buying. You might feel for them; after all, getting hung up on over and over can’t be fun. But that doesn’t mean you want to listen to their spiel. And if you catch the name of the company, you might make a mental note of it.

And what does that mental note say? Probably something like this: “Company X must be really desperate, if they’re resorting to cold-calling.” Even if you were thinking about purchasing one of the products or service they offer, you might think twice after being cold-called.

There’s just something fishy about cold calls. We’ve all won too many fictitious Caribbean cruises not to be wary of unsolicited calls, no matter how fortuitous they seem to be.

As a solar installer, you don’t want your firm to develop a reputation for desperation. Here are six fully legit marketing techniques you can use to propel your solar business to superstardom.

Online Video About Solar

A well-executed online video marketing campaign about solar can be pure magic for your brand image. It doesn’t have to be quite as professional as say, SolarCity’s new Ra campaign, but make sure it’s worth watching on its own merit. Keep it light, funny, and share-worthy, and your network will spread the word for you.

Google Adwords for Solar Installers

Google’s Adwords platform lets you easily tailor your marketing campaign to reach the people most likely to purchase your services. You can select by region, zipcode, and even specific parts of your city. You can also select the keywords your potential customers are most likely to search for. If you’re just looking for exposure, you can pay for impressions. If getting more leads is your aim, then pay per click or per lead. All in all, Adwords is a powerful marketing tool for any business.

Give Back to the Community

One of the best ways to get the word out about your business is to get involved in your community. When your business donates time, goods, or financial assistance to charitable organizations, you’re creating goodwill, and helping citizens in need. And as an added bonus, you’ll get a tax deduction and a warm fuzzy feeling.

Solar Install Lawn Signs

Solar is the perfect type of business to advertise with yard signs. Your customers are proud to show off the fact that they’ve done business with you. After all, solar is sexy. The best time to ask if you can place a sign is immediately after the installation, but you can also contact previous clients and see if they’d be willing to let you put up small signs in front of their homes. They get street cred, and you get free marketing. It’s a win-win.

Purchase High Quality Solar Leads

When you purchase qualified solar leads from a reputable provider, you’re sidestepping the cold-calling stigma. These are people who have expressed interest in your products and services, and they want to be contacted by a professional, credible business such as yours. They’re just waiting for you to close the deal. Better act quickly though, especially if you’re buying shared leads.

Online Reviews: Word of Mouth Via the Internet

You can’t purchase online reviews, but you can increase your odds of receiving them by delivering great service and letting your clients know how much you’d appreciate it if they’d share their experiences with the rest of the world. Don’t take it personally if some of them never get around to it, but do show your gratitude to those who take the time.

[Photo Via: Barrel]

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No More Cold Calling for Solar Leads!

Online Video About Solar

Google Adwords for Solar Installers

Give Back to the Community

Solar Install Lawn Signs

Purchase High Quality Solar Leads

Online Reviews: Word of Mouth Via the Internet

Start making more
money today!

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No More Cold Calling for Solar Leads!

Online Video About Solar

Google Adwords for Solar Installers

Give Back to the Community

Solar Install Lawn Signs

Purchase High Quality Solar Leads

Online Reviews: Word of Mouth Via the Internet

Start making more money today!

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