December 15, 2015 | By RGR Marketing Blog

How to Get the Most Out of Your Solar Business Website

Everyone knows that having a website for your business is mandatory these days, right? Just like everyone knows that their website should be mobile friendly, dynamic, engaging, updated frequently, connected to multiple social media platforms, and refreshed on a biennial basis at the very least, right? Well, maybe not.

And maybe all of these are not absolutely mandatory for having an effective web presence. It can be confusing to know just what you have to do to make sure you’re getting the most out of your website.

If you’re in the solar power business, then the primary purpose of your website is to educate potential customers and to get customers to sign up for a free estimate. But your job isn’t done once you put up the initial site. You can’t just sit back and expect the appointment-setting button to do the rest of the job for you.

Customers will only engage with your website if its easy to find, provides them with the value they are expecting, and drives them to set up appointments.

Post Informative Solar Information Frequently

Content marketing is all the rage these days. This is so for a very good reason. Consumers are far more likely to do business (especially regarding big purchases) with brands they’ve grown to trust.

Consumers trust brands based primarily on word of mouth referral from friends and family. So how do you get your existing customers to refer you to their friends and family -- weeks, months, even years down the line? By using solar content to continue to educate and entertain them through social media and your website. This has to be done with frequency as well, because stale content is worse than no content at all.

Engage Your Solar Customers

If you thought that posting engaging content to social media and your website was the end of the line, you are mistaken. Sure, you can just post content and call it a day, but what really drives customer interaction is, well, interaction.

Giving them a short poll, game, or activity to take part in, or asking them for their feedback on a piece of content, deepens their sense of engagement with you and your brand, even if they choose not to participate.

Test and Analyze Your Solar Industry Website

If you haven’t installed analytical tools (like Google Analytics) on your website yet, stop reading this right now and go do it. Without the tools to interpret how customers are engaging (or not engaging) with your content, how can you ever hope to improve it?

Also, make sure to test everything on both the desktop and mobile versions of your site. Nothing irritates customers more than bad website design and buttons that go nowhere, or websites that just don't translate to the mobile platform where many of your prospects are undoubtedly spending their time. 

With a Little Maintenance, Put the Internet to Work for Your Solar Business

The Internet represents an unprecedented conduit to engage, sell, and maintain loyalty with your customers. By following these suggestions and managing your web presence correctly, you can put the Internet to work for you in profound ways.

[Photo via: Usabilitygeek, ]

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