6 Things Your Mortgage Website Has to Do If You Want to Capture Leads

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March 1, 2016 | By RGR Marketing Blog

The Six Things Your Mortgage Website Has to Have to Capture Leads

These days, building an effective mortgage website requires a massive investment in either time or money, or in some cases – both. Unfortunately, pouring time and money into your site doesn’t necessarily mean that you will end up with a lead capturing monster.

With so much potential business hanging in the balance, you want to make sure that you’re doing everything you possibly can to ensure that your website captures leads. Here are six things that your mortgage website had better have if you want to be capturing the leads you deserve.

1. Provide Visitors With Content

It’s really very simple. You cannot hope to get visitors to come to your site, let alone to stay on your site, if you don’t at least provide them with the impression of value. This is why many real estate professionals and companies operating in just about every other field are blogging as a part of their daily marketing best practices. Content is no longer an optional feature of a website, and it will drive traffic to your homepage.

2. Link to Your Social Presence

Like content, social media marketing is no longer optional. In fact, it’s become a bit of a truism in the contemporary business world that whatever people are saying about your brand online is your brand.

Regardless of how you may feel about that, you must understand that the people you want to become your leads are on social media, and by engaging them where they are and enticing them to your blog with the lure of content, you will be driving the traffic you hope to convert.

3. Drive Traffic to Your Landing Pages

Once you get the traffic to your site, you must do everything you can to drive that traffic to your landing pages, the spaces in which lead capturing can actually happen. Make sure to link to your landing pages everywhere you can, and that you provide some value as an enticement for clicking those links (yes, this means more content – think free tips, or home buying guides).

4. Give Potential Clients Options for Acquiring Further Info

These days, there are far more ways for people to connect than ever before. With social media, email, and our telephones (not to mention the good old USPS), we have many options, and everyone has a preferred method of contact. Giving your potential clients multiple options makes it more likely that they will provide you with legitimate contact info.

5. Give Them What They Want, When They Want It

Follow up with them promptly and attempt to provide them with exactly the information they are looking for in a personalized manner. A form follow up, or a delayed follow up will only hurt your prospects with any leads you can generate.

6. Employ a Contact Management System to Capture Everything

Consider employing a contact management system(s) to track as much data about your site visitors as you can. Make sure that you use one that is mobile-enabled as well. Mobile phone interaction often reveals more information about visitors to your site than other modes of interaction.

With a Few Extra Measures, You’ll Generate Many More Leads

Using the tips above and designing a compelling, contemporary-looking website will soon have you swimming in new leads. Draw them in with content. Give them the information they want. Secure their information and act upon it.

And if your mortgage business still needs a push in the marketing and sales departments, then why not consider the option to buy high quality mortgage leads from a reputable source like RGR Marketing. We're ready to help you and your business out today.

[Photo via: Pixabay]

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The Six Things Your Mortgage Website Has to Have to Capture Leads

1. Provide Visitors With Content

2. Link to Your Social Presence

3. Drive Traffic to Your Landing Pages

4. Give Potential Clients Options for Acquiring Further Info

5. Give Them What They Want, When They Want It

6. Employ a Contact Management System to Capture Everything

With a Few Extra Measures, You’ll Generate Many More Leads

Start making more
money today!

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The Six Things Your Mortgage Website Has to Have to Capture Leads

1. Provide Visitors With Content

2. Link to Your Social Presence

3. Drive Traffic to Your Landing Pages

4. Give Potential Clients Options for Acquiring Further Info

5. Give Them What They Want, When They Want It

6. Employ a Contact Management System to Capture Everything

With a Few Extra Measures, You’ll Generate Many More Leads

Start making more money today!

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