5 Important Habits to Avoid When Generating Leads for Your Solar Business

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August 18, 2015 | By RGR Marketing Blog

Steer Clear of These Missteps, and Watch Your Solar Business Soar

Your business’s solar panels should be selling themselves. After all, individuals and businesses are going solar in record numbers. All you have to do is convince them that your solar business is the right choice for them.

Of course, closing deals takes more than simply acquiring sales leads. You have to actually convert those leads into customers.

Here are 5 bad habits that you and your sales team would do well to avoid when generating leads for your solar business.

Being Too Optimistic About Your Leads

It’s good to be an optimist, but when projecting lead generation numbers, you’ll need to be a realist. That old saying, “Don’t count your chickens before they hatch definitely applies to lead generation.”

Take a serious look at the resources you can put toward lead generation, and don’t bank on having more leads than you can realistically expect to generate. If the numbers look bleak, you may want to consider switching up your marketing tactics by diverting marketing dollars from print to social media or purchasing leads from a reputable lead provider.

Overthinking the Solar Leads Process

Gathering and analyzing data on your leads is a useful activity… to a point. When attempting to convert fresh leads, time is of the essence. Spend too much time categorizing and pondering your leads, and you’ll probably find that many of them have already purchased from the competition by the time you attempt to contact them.

Being Too Picky With Solar Leads

When generating leads, you can strive for extremely high quality prospects, or you can try to gather as many leads as possible. But for most businesses, it’s best to aim for a happy medium. Generate too many unqualified leads, and finding the viable ones will be like searching for a needle in a haystack. Try to overqualify your leads, and you’ll have trouble generating sufficient volume.

Spreading Your Marketing Too Thin

These days, there are so many ways for a business to generate sales leads. You have your old standbys: print, radio, and television, but you also have the various social media avenues, paid search, SEO content production… the list goes on and on.

While all of these methods can produce excellent results, you’re better off focusing on a few solar lead generation strategies at a time, and putting in the time and effort necessary to do them well.

Spread your marketing department too thin, and you’ll end up with lackadaisical marketing on all fronts, and that doesn’t exactly help your business gain credibility in the minds of potential clients.

Buying Solar Leads From the Wrong Partner

Many solar businesses have learned that purchasing solar leads can be a cost-effective and efficient way to increase lead volume and generate more revenue. But if your lead generation strategy includes buying leads, then you’ll definitely want to make sure you’re dealing with a reputable firm.

When considering a lead generation partner for your solar business, do your homework. Check the company's BBB rating, and be sure to ask your peers about their experiences. You want to choose a company that offers an effective lead management system, and always track your ROI.

Spread the Sunshine

We hope these lead generation tips help your solar business avoid common missteps, and in doing so, close more sales and generate more revenue. And if you’re looking for a lead generation partner, we hope you’ll consider RGR Marketing for solar leads.

[Photo Via: NiftyStuff]

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Steer Clear of These Missteps, and Watch Your Solar Business Soar

Being Too Optimistic About Your Leads

Overthinking the Solar Leads Process

Being Too Picky With Solar Leads

Spreading Your Marketing Too Thin

Buying Solar Leads From the Wrong Partner

Spread the Sunshine

Start making more
money today!

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Steer Clear of These Missteps, and Watch Your Solar Business Soar

Being Too Optimistic About Your Leads

Overthinking the Solar Leads Process

Being Too Picky With Solar Leads

Spreading Your Marketing Too Thin

Buying Solar Leads From the Wrong Partner

Spread the Sunshine

Start making more money today!

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